Oslo / Stockholm – June 16, 2011
TELE2 is a sharp mobile operator represented in 10 European markets and Russia. Tele2 is the mobile operator that always provides the Best Deal, now literally bringing this to new levels by publishing deals to their customers.
CatchTheEye AS is their chosen partner, delivering an unparalleled daily deal service under the brand “oohgle.no“. Their solution is based on providing daily deals via the mobile phone, making purchase and payment ways with their 1-click solution. Basically Tele2 acquire their own customers and invoice CatchTheEye on revenue share bases, and CatchTheEye wins daily deals being the business partner. The business model is easy scalable to other Telecoms and markets, and CatchTheEye announced earlier in June a start up in the Middle East and North Africa.
TELE2 customers will receive their daily deal via SMS at noon today, and we will publish the deal to 600,000 people in Norway. If we get the same result as we piloted, 3,9% will end up buying the product. Of this reason the deal provider of the day is one of the major fashion online stores in Scandinavia, Miinto.no, according to Tor Olav Haugen, CEO in CatchTheEye AS.
A Telecom can expect at least a 5-10% ARPU increase by introducing their own daily deal concept, and since CatchTheEye is doing all the work they have marginal OPEX and a nice profit without any investments.
About CatchTheEye AS
A Norwegian privately owned company established on 7 February 2008 with shareholders Vizrt ASA, Havila AS, several private investors as well as the management team. The company HQ is in the media metropolis Asker, Norway.